The Ed Eppley Experience
The Ed Eppley Experience

Episode 7 · 1 year ago

Arrogance - How Failing to Listen to Your Team Can Literally Destroy Your Business


Ed speaks with Marques Odgen, former NFL player turned construction entrepreneur. Marquest shares his riches to rags experience with amazing candor and passion. Learn how his inability and unwillingness to listen literally cost him his business. This is an episode that every CEO, president and owner should hear

Welcome to the edetle experience twentyminutes that simplifies the complex job of managing and meeting people andInspires you to take action on what you probably already know to fuil andsustain a smart and healthy business. Here's your host head Efe to introducethis week's guest and business leader, welcome to the ED epli experience,thirty minutes or less for you to get one or more proven business idea thatwill help you run a more sustainable and successful business, and especiallyin these unusual times as we're recording this we're in our we're,calling it nutlockdown what the heck are. They calling it yeah. Well, it's basically stay at homeand for the most part, it's putting a new wrinkle in how we try to dobusiness and what business would look like. Normally, it's really different,so marcus were excited to have yo with us today. Folks, Marcus Ogden is areally unusual in a positive way. Human being he and I have had the goodfortune of meeting relatively recently last couple of weeks and it's primarilythrough Marcus's efforts. We met on Linkdon and I was intrigued by one howhe communicated with me and made himself valuable to me and, as a result,I just wanted to start having a conversation and, as we had thoseconversations it became evident. This guy's got something to share with allof us, and so that's why I ask him to be on with us today. So Marc is welcometo the ED epli experience thanks for Hav, you don't and how you doing today,my friend I'm doing well, it's one of those strange times having gone throughthe great financial crisis from global financial crisis. Eight nine ten, thenalso you know an nine ye hundred and ninety two. There was a terribleoutpouring of businesses from the US to other countries and there was the YTKcrisis. I've been through a number of these with forty years of experience.Marcus tell us a little bit about your business background and then we'regoing to talk about what preceded that. So my business background is I used toown a very successful construction business in Baltimore City and thestate of Maryland. I grew it from zero Gollas to a eight big ear year,business between the years of twohousand, eight to twothousand andtwelve and unfortunately, and I ended up losing the business and two thousandand thirteen making some really bad business decisions and getting overextending on a project and trusting a client that I shouldn't have. As aresult of that, I lost my business today, I'a Kino speaker and Ernationals so nationally as well. I'M A bestselling author. I have I'm doingsome consulting a lot of work on one aone coaching and I own part differentbusinesses that corly and basically have court guys that aline with ourbrand well Marcus prior to this entrepreneurial career. You were in theNFL and with question. In fact, I was it nine years. How long were you in theNFN IC six years, six years? Okay, so you beat the average, which is whatfour point three years or something like that. One point two one point oesat all right, not long, so you are successful in having a career that wentmore than the average. Did you always know you were an entrepreneur? Yes growing up, my father workedeconomics and in the financial industry I knew, even though he worked for aorganization. You know he kind of was like that ospemor under a companyumbrella, so I always wanted to be like him, I wantd to do financial planning Iwanted to do you know things of that nature and I want to always be outtrying to help people and solve problems for them. So growing upwatching my father with his success in Corporate America as a entrepreneurunder AU company umbrella, I always wanted to be honet for your my wholelife. I'm curious because I do not want... make this about your athleticism andyour career in the NFL unless you feel like it's important to, but I'm curious,I got a feeling that you and I be talking even if you hadn't played inthe NFL, Oh yeah, I mean the NFL. I learned a lot and from great leadership.Skills have to deal with adversity how to push the difficult times like that'swhat training camp us really all about it's about. Who has the mentaltoughness to endure the heat double practices? Like back when I was playing,you could be double padded out in the morning and in the evening there wasn'tanything like there is today, where you Al Certain Hado practices, and wedidn't do interquas scrimages like of course. I think it's a great, a greatidea, but we wanted to go against our own guys. Our own team ron place a tayhe who's Touhingu, who can push through and ad that's exat that was Osfornorships about who can push through we're going to have times thite we'rehaving right now with the with the Coi, with the coronavirus en we're going tohave times where you're not going to get the job. You thought yweere goingto get we're going to have times where you don't know more than your told yes,but do you have the mind set to push through and that's whor football taughtme more than at the athrotic crowers is like how to have that mindset and thatstrong as nails foundation in my head. I can always succeed, no matter whatadversy I was going to be facing on the field and off the field. The fact thatyou've been so open about a business failure is kind of not unusual becausethere's a lot of us as entrepreneurs wove had failed businesses, but youmake no bones about it. You talk about it. I guess we would call that leaninginto the danger. When did you recognize? There was value in doing that. Irecognized hiwas dyingom doing that in twothousand and thirteen when I endedup losing my business and I that later on that yea, I became a custodian. Ihad my pibocal moment then I sus started saying I want to be a speaker.I realized at that time because I wanted to help NFL asthlees and, as thefirst first first base, and I realize that those people we ded to hear myfailures, my shortcoming. Otherwise I wasn't going to reach them because emlike what am I going to send to you like what have you been through to sithere and Gev me a fight. So that's what I really learn at that sharing my storyand owning the failures you know was going to help me in my busines. Ofcourse. In the beginning, it was hard because I got a lot of ridicule, a lotof shame like whit and saying that's why you doing this, but eventually, asI kept pushing through people, start saying Marcus. Thank you so much. I'vehad a similar experience, Yeah Ioe Baltimore and where Young Young marriedcouple set Markus this talk, helpin so much we're in a one point: five milliondollar las suit with an organization, and we don't know what's going tohappen, but hearing your story of how you Ross two and a half million thatwane did lose you Spenk Na mad off just like they've spent one point: Five withthe client they trusted like. I did most everything and bounced back. Itgave them hope that either something does go wrong and I hope they get paidbecause they deserve it. They can always bounce back yeah. Do you think that DNA that was justpart of who you are? Do you think that came from watching your parents o yourdad? Your mom, your influence is a youth. Do you think it came fromfootball? How much of it is nature? How much of its nurture that taught youthis resiliency, I woal say nature, probably about I wous Sik, half in halfI've been someone who always had was born with the INMATA bility to pushthrough, because I wasn't like my...

...brothe. My brother was six foot nine inthe eighth grade, so I'm six six, but I didn't grow theSixitof O til. I got to college, so I always had to be someone that had thatstrong nature, thef from a nurture perspective, my father, but moreimportannt, my grandfather and my grandmother. My maternal grandparentswere huge in my life. Okay, for because my grandmother was born in Little RockArkansas in S, she walked to school to the schoolbus. You know two miles ewad to and go home from school to have education. Sheleft Arkansas got to college, got a degree became a teacher. My grandfatherwas in the US Army, World War. Two he got out. He was in the military, withthe anty Iven after the world war for a little while Ih to business. He thenstarted becoming a boxing trainer and he wo right to helping keep youngpeople off the street. So I had that ability to push through adversity fromwashing dam and learning from them, which ir the same things. I'm teachingmy kids, my two daughters, who are one and sixteen and one is five. You got different generational thingsgoing on there I mean it's a different world for the sixteen year old and thefive year old right and they both lock their tip top. They dont flok theirlittle gaces, but then we're so alike en ther, so different. So I got fourgirls in my house. Ive got my wife. I've got my sixteen year old, my father.We have a female dog, Semal Anish, just puin on me. My guess is that being out of the houseevery now and then is a good thing for you. How about your advice? Right now forentrepreneurs in this environment? You know this this world, that's a it's not a bit!It's a lot crazy right now with the covid nineteen. What's your advice tobusiness owners and executives that are leaning teams, so the first thing theyhave to do. If you're leading teams, you have to create some type of dailytime management block to go ahead and have conversations zoom call with yourteam, you have to block out that daily scheduled time for them, because Iyou're not doing that. Then your risk them not seeing you ar interacting withyou in some capacity and that could becit really diminish the strength andboy built. You have to also have clear and concise communication. People needto know what you're thinking, how you can help them. What needs to happen andcontinue to have that clear communication anothing o have to do isbe patient, while people bouance their worklight and their holeline, whilethey're at home working. It's not easy. You have young people in the house,kids teamagers, whoever that might be there, so some people might have to bebalancing family and W, and that's far so I think it's a Ladyat o e patientHan. If you're someone who's outopenor or someone who's in sales, therearefive things, you need to show people and these times to get them to bepersuaded to want to work with you, your character. What type of motion doyou have what's the reason and they should work with you or continue towork with you speak to them and Rangas to understand Aka, strong, metaphorseand five big, concise people. Don't have timoting, so US character, motion,reason, metaphorse and B, concise and that came from Arostoto in his retoricover two thousand years ago, and it's...

...still going to have heavy raight. TodayI was going to say those sound like five, pretty good things, no matter.What's going on an ight, you can have those five thingsshine right, emagine, what's going to happen for you when our country comesout of this yeah you' Gonta be a much better position: You're listening to the ad aplyexperience, email and now, with your questions for today's guest to podcastat the Epli Groupcom in his book. Let's be clear: six disciplines of focusedmanagement prose author D ephle breaks down key practices of professionalmanagement. How to implement them and why it matters purchase your copy onAmazoncom today develop your competitive edge for the future, whilebuilding a sustemmel and thriving business. What's your what's your forecast, whatdo you? What do you think? The next six? Ninety hundred and eighty days a'regoing to look like it's going to be tough, I mean from what I've heard frompeople who are fancian planners or people that are in the business world.As far as seeing what's going on way, the markes moving, how things arecoming around they're saying about three to six months. Wi could be here,and you know, if that's the case, you just have to make some decisions as abusiness owner. How can you keep things going or do you pit it, and this iswhere I took all time I someone ad who lost it off I osk my home. I lost mycars. I lost what I moved from Baltimore to Raliett. I had fourhundred dollars to my name. That's all I had millions of dollars from the NFLfrom my business gone in April, two thousand and twelve. I was a multimmillionaire April, two thousand and thirteen I was bankrupt. I was brokeand I had four NDE dollas to I made I didt gon a home. Both my cars wererepossessed in the same day: No fsh, no friends, nothing. So I'm telling youright now the mistake I made with Katin is: I got emotionally attached to apiece of paper that I looked at as a human being in my baby, and that was amistake and if you're in the business owner listening be ods with yourselfand evaluate what needs to happen, if you can push forward, you keep going,you y need to pit it make a Pimot, so you have the best chance to do in abetter position. Don't end up like I di with four hundredollrs, not in my backabsolutely I am I've changed my right, but it was a battle ant that I probablydidn't have to go for. I didn't have to put myself that out there Yeahi ticase.I had no guidance, no coach, no leadership. In my life I edxaustedevery resoarch that I had and when I came at the end of the day at I wascompletely wiped out you're, pretty self aware at this point in yourdevelopment I would say you probably know yourself pretty Darnwell yourstrengths. Your weakness is your biasis, your tendencies correct, correct yeah.How much better do you know yourself now than you knew yourself before,losing the business I mean Ean, I'm wondering Wer you sixty percent of theway there and this this is got got you the final forty percent more or less or give us a biforean after kind of selfawareness. I was fifty percent selfaware, but the fort and fortince,and then when the pivot happened and I lost everything and I loonkd ough theprocess. Now I'm a hundred percent aware of myself because beforehad I wasdriven by ego, you couldn't tell me...

...anything. I was like Madiac whoeverything I said was always right, no matter what today I listen to mytrusted team, I'm I allow healthy dialogue and inclusion and I'm muchmore aware and of what I do well and what I don't do. Well, if I don't dosomething well, I'm Ols to that fact I say hey. I need help and I have a greatteam around me. My business partner. Her name is DONL lener. We have a greatwebsite person, we have a great marketing person and these are my threecour team members and when they speak, I listen and it's about stepping up andsaying you know what Marcus you don't weverything and that's okay, no in mine,it is desired to a lot of things, but it's not designed to do everything. Isit wrong for me to assume that, because of the strong family background you hadand the success you had athletically before you really became, you knowreally got into business after the NFL. It sounds to me like you. You hadn'thad major failures up to that point. I had ot ye I had not had you know. I wasdrafted, you know I got real. I got released. Fot Me ANFL kid of backinjury. That was my my first failure right, noting when it came to like acatastrophic losing my money: Oh yeah, TAK property. Now I didn't haveanything like that. Ther I was even thinking you know, hoping toplay. athletically and yeah tell that you can't play you're,not good enough. Like N, I wouldn't have that NOCO was Driv an high. I wasstarted high school. My last two years I started as a redshirt freshman highuniversity off of Li cose. I was a forty year starter that dafted play ThiNFL, so I didn't have that adversity hit me as any regard and that part ofmy line up until my business- you don't you're, certainly not an arrogantperson today and and by arrogant one of those people who thinks that the rulesthat apply to others don't apply to them. I don't see that at all and you Idon't know if you ever were that way, but but I will tell you that the numberone reason that I see executives fail. Business owners fail. Is that there's a form of arrogance whereyou don't listen, you people are giving you information and input that youreally need to have, and you just either are unwilling or unable to hearit right. That's exactly why I lost Katin. I was arrogant. My best peopletry to get me advice sounded price with great backup and great knowledge andcredence, but because I was arrogant and I wanted to be my way- I didn'tlisten and esventually those people start to leave my company it and oncethat happened it the ship started to sink. So if we've got listeners whofeel like as a result of this conversation that you and I are havingthat, they need to become more self aware, is there any path that yousuggest to them that they go down to become better aware of their strength,their weaknesses, their biases and so forth? Yes, go to go, buy something,call a mirror in your house, iask yourself. These two questions. Ifpeople around me that are my trusted dbiases when they speak, do I reallylisten when they speak? Do I hear them? It goes. One year out, the other, ifit's number one, you are a selfaware and continue to conduct yourself inthat manner. If this number two and everything you hit those in one, yourout, the other, let me tell you something: I've been there that was asa result OOK that ad I lost a multy million dollar eigt figure empireithiny own and I was bankrupt, almost...

...homeless and broke so Lon for mymisitite, I'm I'm laughing, because if I'm that second one where I listenbut don't listen, you know where I give the give the illusion of it. I have afriend who says he his job S he's a salesmen. He says. Sometimes my job isto give the illusion of concern and and I'm not laughing, because I thinkthat's good I've. Just I just find it a funny that he's you know comfortablesaying it yet. Sometimes we want to give our people the illusion that we'retaking their input so we'll ask their opinions when in fact we have no no intention whatsoever of listening toit or doing anything with it. I was there. Oh I've been there, but here's aproble wit that tough, eventually it's going to catch out with you yeah,because people aren't stupid, smart people can feel if you're listening orif you just you know, push heminto the side and exently they're going to endup saying Yep this guy's a nice person I like them into some degree, but Ican't work for them and they're going to be off and gone yeah. Do you feel atthis point your career? You've really honed in on your purpose? You know yourlife's purpose. You know you're in the spot, you're doing what you really arebuilt and meant to do. Absolutely. I couldn't imagine doing anything otherthan speaking consulting coaching writing, because it fills me up to seepeople I'm working with as s serving as their coach or their consultent or theyread our book or they've been to one of our speeches say marcus. Your worstreally helpd me get inspired tit, oal change in my life when I inspire peoplethat makes everything worth while because at the end of the day, I don'twant to motivate you for the short term. I want to inspire you for a long,systemic, positive change all right now, I'm Goinna, I think youand I have a lot of similarities other than our size of our forehead. So for those at home we don't have thebenefit of being able to see Marcushe's got a pretty good size for it. He's nothis ball Desia, but he's got he's, got he's, got a lot skin up there. Sohaving said that, I'm the kind of guy who loves what I doand I'm fortunate to get to work with so many great people, but there are times at the end of theday or at the end of the week, when I'm done with work, and I should be focusedon family and friends, I don't have much left to give. I've poured it out in my work day andday out, you know througing the course of the day or the week. Do you ever runinto that where, where you're so in love with what you do and so good atwhat you do and you work so hard at it, ther r. There are times where you needto be a good father or a husband, and it's hard to do that with all theenergy you pour into your work, yes, absolutely, and what I tri to do. ASDalways done, and I'm doing a lot better job of it's just marn to balance,because what you have to do is you have to get work done? whic. You don't wantto work so much that life passes you by. Like last. We had game at our housewhere we played sorry with my all with all of us all the girl, orwere, all thegirls and me playing forr. You know or we're going to do clue or somethinglike that, and you know my sixte yearold has two more years in our house:Junor senior she's off to college right. You know, and we want to creatememories with her and my little one who's five, and I remember when she wasborn now she's five years old, you know, so we have to always keep that thoughtwhere we're going to always push forward and but the end of the day wehave to create that balance between work and FANIG. You don't do that. Lifecan literally pass you by. I have a good friend that I've gottento know over the years he built a complex to teach professionalmanagement. Tho Business owners sat that they can run more successfulcompanies and employ more people marcus and his name is Clai Matil. Theorganization is called Aleron that he built and the facility clay said thatyou have to be very careful that your... does not become a mistress. Hesays it needs. It needs to be a child that you and your family raisedtogether, but you got to be careful to not let it become that that thing that competes for theiraffection, an the and your time. I think that's an excellent point. I loveit because the end of the day, you should be working hard to spend moretime with your family because Angain, that's what let to me. That's whatlegancy is when we're gone, the money's gone rignt. We can't do anything withit doesn't matter. So what goes on is happy to treat people like for me. Myfather's been gone for now fourteen years, but I talked about thim all thetime my daughters know about him. I post my Mo social media, his legacy. Itcontinues to go on yeah, that's same thing. I want from my family, mydaughters that they remember me is someone that was positive to help themthrough tough times, and they could count on when they needed to someone tobe there for them. I found that three things that I do formy clients and the reason that they, I think keep doing business with me iswhone. I makes complex thing simple so or they appear to be complex, but forme they look pretty simple and I just share that symplistic view of what Isee with them. The second thing is, I help hem understand that the talentthat they have around them and how does that compare and look compared to what they need youknow and to understand if they have all the talent that they need on their teamand then the last thing is in specific instances. I give them permission toact that you know they're already wanting to do it, but I, but somehowsomething I says, gives them the courage to act and the permission toact on something that they need to act on right now is probably a time wherecourage is pretty important for leaders. They need to either have the courage tostay the course they have to have the courage to pivot right. They have tohave the courage to act on a particular issue. Is there anyadvice for you, based on your experience about how a business owner amanager, a leader, can be courageous right now? Yes, you need to do thisprocess. You need to observe okay, hes o observe. What's going on and see, youknow what you see and kind of be sure you can see all the different aspectsof the business you have to Orient or process what you're seeing you have tomake a decision or what's best for you, ind the organization, and you have toact, you have to observe Orient, decide and act, and that's what I tell myclients all the time is that if something doesn't look right and youfeel is can't come back to where you wanted to be- you got to pit it. If youBEO that you can continue down the road and you can get to where you want toget to we're going to keep the course, but a lot of people and Everybodyi Ousociety. That is a compedent mind. They have to take an observe, a good amountprocess for Orin. What they see a few people make a decision that what theyneed to get done, but lot of people. It don't act because they're scared ofmaking that decision or put themselves in a position at o vulnerable to havepeople, Judge them or see them in a certain way. So if you want to be inyour leage, let Tho all those three and then the fourth one by goodness sate yhave to act. If you don't act, then observing orienting and deciding wasall for nothing marcus. If people want to reach you, what's the best way, theycan find me on our websitewwmarcus Nar ques Alden og dencom. They can alsoshoot us a text at nine hundred and nine six. Three five, six zero. Fivefive ony can sidus an email at marcus at Marcus Autencom, also wreon lengthden Markasov, ten instagram at Markasas and facebook Markason, and then ourtwitter is at Marcus, underscore auten.

They can contact US anyway throughtheire and they can connect with us and have chat about what they're goingthrough what they might be help with their business. For it's been a pleasure to have this timewith you. I know it won't be our last and my guessis will have you on againmarcus. I really appreciate you sharing the experiences you've had and theideas that you think are so important right now andpractically all times for business owners. So I really appreciate it andit's been a plesure. My friend thanks you having me on, and I reallyappreciate it. Ladies and gentlemen, if you want toreach me, don't hesitate to go to our website the Eppli Groupcom Thats Eppley, the Epli Groupcom my book, let's be clear as available for you there, aswell as series of blogs and posts. If you need extra courage right nowrecognize that there is so much risk in not acting right. Now the risk is notso much in the decisions you make and the actions you take it's more aboutthe decisions you don't make and the actions you don't take so please bedon't be afraid right now to really act with that will wrap this version of theAdepli experience up. It'll be posted shortly and Marcus will make sure youknow when it's there, so you can share it with your listeners and friends.Okay, look forward to it thanks! Thank you for listening to the ED eplyexperience for more information on building a more sustainable, smarterand healthier business visit www the EPLI groupcom for resources tips andadds latest blacks. That's the EFPLE bpplby groupcom plus take a freeassessment at the EPI Groupcom F assessment to find out how you measureup as a highly skilled and accomplishedmanager, and we're to focuson improving your skills.

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